I’ve never been a huge fan of Microsoft, but I’ve never been a M$ hater either. As such when Bing, Microsoft’s new and improved search engine was released, I was quite ambivalent to it and happily kept Google as my default search as millions of others have. However, when I started this website SCBots, I had the self-imposed task for drawing traffic to this site. I would eventually need to do some kind of advertising to bring a large audience of new viewers to this site, who weren’t familiar with it. But first I had the more basic task of trying to expose it to people who were looking for it. If someone heard of SCBots from word-of-mouth and did a basic search on it, would they find it?
Not everyone like me uses Google as their default search engine. Firefox, the popular opensource browser has gained a lot of market share in the web-surfing world. Google has certainly taken advantage of its growth by encouraging Mozilla to make Google their default search engine although this option is easily changed. Firefox isn’t the world’s most popular browser yet, as Internet Explorer has a tight but decreasing hold the world market share, and as far as I know, the default search engine is almost always Microsoft-sponsored. This means I’d have to occasionally jump out of my Google box to see how other search engines hold up at finding my site.
Google Search Results
Google is the most prolific search engine, so I’d be naive not to check how Google holds up finding my site. I type in ’scbots’, a name at the time of create this website had little to no popularity and shouldn’t have caused any confusion with other sites using the same name. I had already had my site cross-linked via subject-related forums and friends sites, so I expected Google to have collected a bit of information on my website ranking. I’m still a little frustrated at the results.
Skipping the “Did you mean ‘Scotts’?” section, I started sorting through the results. The first one was totally unrelated to my site and is just another person using the term scbots. Then the results get interesting. I start seeing the popular websites that link to me. The first is thewebcomiclist.com, with whom I had registered. The second is a the comicpress forum, where I had showcased my website using their excellent wordpress plugin and theme. The third was a digg on my comic, which had previously created a large number of hits for me on that particular day. The list goes on, but many are just links to my site. The direct link to my site is a couple of items down on the next page.
Bing Search Results
How does another search engine fair? Hopping over to bing.com, Microsoft’s newest attempt at stealing a slice of the search engine pie, I try a similar search. I’m happily surprised to see that not only am I on the front page of their search results, but scbots.com is the first result! Woohoo! Browsing through the other items, I see Bing has collected similar results to Google’s–the comicpress forum, the digg, the thewebcomiclist.com entry, etc. Automagically, though, Bing has placed mine first.
Other Search Engines
I’m of course now curious how other search engines rank my site versus links to my site. It seems that many of those tested including Altavista and Yahoo provide a similar ordering to those seen at Google. Now I’m never expecting my little webcomic to be bigger than digg or slashdot or any site at all really, but why would a search engine prefer a popular site that links to me rather than just linking to me? Bing seems to “realize” that since a large chunk of the search results are just linking to the same website, maybe that page should come first.
Does that make Bing’s search smarter than these other engines including Google’s? Pardon my blasphemy.




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